Sara McNamara

Sara McNamara is a Revenue Operations and Marketing Operations leader helping high-growth B2B teams turn chaotic GTM systems into scalable revenue engines. She's the creator of The Marketing Operations Strategist, a widely read newsletter for modern marketing ops, RevOps, and GTM leaders who want clarity instead of complexity.

She works across marketing, sales, revenue operations, and customer success to align strategy, tooling, and data so teams can do the best professional work of their lives. Sara partners with founders, executives, and GTM leaders to design revenue systems that scale, covering everything from GTM strategy and martech architecture to data hygiene, attribution, automation, and team enablement.

Companies where Sara has worked

currently ♥

Known for practical frameworks, sharp operator takes, a sense of humor, and deep hands-on experience, Sara helps teams clean up broken processes, build trust in their data, and navigate major growth (and change) without breaking their foundation. She's equally comfortable advising the C-suite, collaborating with marketers and sales leaders, or making technical changes inside HubSpot, Salesforce, and the rest of the modern martech and salestech stack.

Through her writing, consulting, and public work, Sara is one of the leading voices in Marketing Operations and Revenue Operations. She focuses on making complex GTM topics easier to understand, sharing reusable frameworks, and mentoring operators as they grow in their careers.

Life outside of ops

Outside of ops, Sara's into reality TV, chick flicks, video games, and pop culture 😎 because she loves to turn her brain off after a long day of strategical thinking. Sara lives in San Diego, California, with her partner Maddy and her two kitties Bandit and Charlie.