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    The Marketing OperationsStrategist

    Sara's monthly newsletter that makes RevOps + GTM strategy actually make sense. Actionable insights and stories from the trenches.

    Followed by leading marketing ops & revops teams

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    Recent Newsletters

    Stay ahead of the curve with actionable marketing operations insights, strategies, and industry trends.

    The Marketing Operations Strategist - Here's how to use Claude to shine at work. ✨
    March 2, 2026

    Here's how to use Claude to shine at work. ✨

    The Claude guide I wish someone handed me six months ago.

    The Marketing Operations Strategist - 🎸 Pro Tips from 10+ Years: How to Run Campaign Ops Like a Rockstar
    January 28, 2026

    🎸 Pro Tips from 10+ Years: How to Run Campaign Ops Like a Rockstar

    Campaign ops is often undersold as "just sending emails." Here's why it's not -- and how to run it well.

    The Marketing Operations Strategist - How to Leverage GTM Signals
    December 17, 2025

    How to Leverage GTM Signals

    The big word of the year seems to be "signal" -- but can you really use them to win deals? 🤔

    The Marketing Operations Strategist - Steal the AI-for-MOPs learning roadmap I'm using 🤖
    December 3, 2025

    Steal the AI-for-MOPs learning roadmap I'm using 🤖

    There's a lot of hype about how you need to learn AI to survive, but it's hard to know what to focus on. Here's my plan.

    The Marketing Operations Strategist - Learnings from MOPZA 2025
    October 31, 2025

    Learnings from MOPZA 2025

    I spent time with a lot of MOPs pros at Mopzapalooza 2025 in Anaheim -- here were the main takeaways.

    The Marketing Operations Strategist - Steal this guide and safety net your MAP (or CRM) 🥅
    October 15, 2025

    Steal this guide and safety net your MAP (or CRM) 🥅

    How to set up automations in your martech so you can 3x yourself and catch incidents before stakeholders do.

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