The Marketing OperationsStrategist
Sara's monthly newsletter that makes RevOps + GTM strategy actually make sense. Actionable insights and stories from the trenches.
Followed by leading marketing ops & revops teams
Sara's Recent Newsletters
Stay ahead of the curve with actionable marketing operations insights, strategies, and industry trends.
How to Leverage GTM Signals
The big word of the year seems to be "signal" -- but can you really use them to win deals? 🤔
Steal the AI-for-MOPs learning roadmap I'm using 🤖
There's a lot of hype about how you need to learn AI to survive, but it's hard to know what to focus on. Here's my plan.
Learnings from MOPZA 2025
I spent time with a lot of MOPs pros at Mopzapalooza 2025 in Anaheim -- here were the main takeaways.
Steal this guide and safety net your MAP (or CRM) 🥅
How to set up automations in your martech so you can 3x yourself and catch incidents before stakeholders do.
What MOPs Leaders Actually Look For During Interviews
I've been an interviewer and interviewed (and hired) countless MOPs professionals...here are some tips to set yourself up for success in your next interview.
Mastering Forms & Landing Pages for Growth
If you're neglecting your forms and landing pages, you're leaving revenue on the table.