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Explore our complete collection of marketing operations insights, strategies, and guides.

How to Leverage GTM Signals
The big word of the year seems to be "signal" -- but can you really use them to win deals? 🤔

Steal the AI-for-MOPs learning roadmap I'm using 🤖
There's a lot of hype about how you need to learn AI to survive, but it's hard to know what to focus on. Here's my plan.

Learnings from MOPZA 2025
I spent time with a lot of MOPs pros at Mopzapalooza 2025 in Anaheim -- here were the main takeaways.

Steal this guide and safety net your MAP (or CRM) 🥅
How to set up automations in your martech so you can 3x yourself and catch incidents before stakeholders do.

What MOPs Leaders Actually Look For During Interviews
I've been an interviewer and interviewed (and hired) countless MOPs professionals...here are some tips to set yourself up for success in your next interview.

Mastering Forms & Landing Pages for Growth
If you're neglecting your forms and landing pages, you're leaving revenue on the table.

How to Run Great Paid Media
In a world inundated with emails, digital advertising is arguably more important than ever.

How to Run Account-Based Marketing Programs + My Take on a Compliance Question
ABM is one of those words thrown around so much that it loses its meaning...I'll teach you everything I know, having stood it up at both small and enterprise orgs.

AI Agents + Mid-Year Template Roundup
I'll teach you what I've learned about AI Agents and a roundup of the most popular MOPs templates so far this year.

Clay Playbooks I'm Using Right Now
Due to popular demand, I'm walking you through some of my favorite Clay playbooks I'm currently using.

Steal my 2025 Guide to AI in Marketing Operations
Here are some of my best tips and best AI prompts.

Steal my lead and account scoring guide
Lead and account scoring are maturing...learn what a standard setup is and what's possible with signals and AI