Hi, I'm Sara

    I've been growing businesses through award-winning revenue operations — as well as writing and speaking about revenue operations — for over 10 years.

    Read My NewsletterView My RevOps Guides
    Sara McNamara - Revenue Operations & Marketing Operations Leader

    Followed by leading marketing ops & revops teams

    HubSpot
    Snowflake
    Toast
    Unity
    FiveTran
    Asana
    RedHat
    Databricks
    OpenAI
    Adobe
    Zscaler
    Discover
    Johnson and Johnson
    Vercel
    Walmart

    My Areas of Expertise

    I've strategically built skills in these areas:

    Revenue & GTM Strategy

    Frameworks for scalable growth, pipeline velocity, and predictable revenue — grounded in real operating constraints, not theoretical models.

    AI-Powered Marketing & RevOps Automation

    Automation across HubSpot, Salesforce, Zapier, Clay, and modern GTM tooling to eliminate manual work, enforce clean process, and keep revenue systems running in production.

    CRM Architecture & Optimization

    Data models, lifecycle design, and system governance for HubSpot and Salesforce environments that have outgrown their original setup.

    Demand & Pipeline Generation

    High-intent funnel design, lifecycle campaigns, and pipeline operations that reliably convert signals into revenue.

    Marketing Attribution & Analytics

    Multi-touch attribution, GTM dashboards, and reporting that ties marketing activity directly to revenue outcomes.

    RevOps Leadership, Management & Org Design

    Revenue Operations leadership and team management focused on org structure, role definition, and operating models — developing high-performing teams and future RevOps leaders.

    Recent Newsletters

    Stay ahead of the curve with actionable marketing operations insights, strategies, and industry trends.

    The Marketing Operations Strategist - Who owns AI for GTM? It should be you.

    Who owns AI for GTM? It should be you.

    If you don't step in, another org will. Here's how to claim the roadmap without making enemies.

    The Marketing Operations Strategist - Here's how to use Claude to shine at work. ✨

    Here's how to use Claude to shine at work. ✨

    The Claude guide I wish someone handed me six months ago.

    The Marketing Operations Strategist - 🎸 Pro Tips from 10+ Years: How to Run Campaign Ops Like a Rockstar

    🎸 Pro Tips from 10+ Years: How to Run Campaign Ops Like a Rockstar

    Campaign ops is often undersold as "just sending emails." Here's why it's not -- and how to run it well.

    Featured Guides

    Essential marketing operations templates and resources:

    🧼 Data Enrichment, Cleansing, Normalization, and Validation Use Cases

    Created by:

    🎯 The Ultimate Guide to Lead & Account Scoring

    📤 The Complete Guide to Email Deliverability

    Coffee Kitty

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