Hi, I'm Sara
I've been growing businesses through award-winning revenue operations — as well as writing and speaking about revenue operations — for over 10 years.
Followed by leading marketing ops & revops teams
My Areas of Expertise
Sara has strategically built skils in these high value areas
Revenue & GTM Strategy
Frameworks for scalable growth, pipeline velocity, and predictable revenue — grounded in real operating constraints, not theoretical models.
AI-Powered Marketing & RevOps Automation
Automation across HubSpot, Salesforce, Zapier, Clay, and modern GTM tooling to eliminate manual work, enforce clean process, and keep revenue systems running in production.
CRM Architecture & Optimization
Data models, lifecycle design, and system governance for HubSpot and Salesforce environments that have outgrown their original setup.
Demand & Pipeline Generation
High-intent funnel design, lifecycle campaigns, and pipeline operations that reliably convert signals into revenue.
Marketing Attribution & Analytics
Multi-touch attribution, GTM dashboards, and reporting that ties marketing activity directly to revenue outcomes.
Revenue Operations Enablement & Governance
Process design, system rules, and operating models that keep marketing, sales, and customer success aligned as teams scale.
Sara's Recent Newsletters
Stay ahead of the curve with actionable marketing operations insights, strategies, and industry trends.
How to Leverage GTM Signals
The big word of the year seems to be "signal" -- but can you really use them to win deals? 🤔
Steal the AI-for-MOPs learning roadmap I'm using 🤖
There's a lot of hype about how you need to learn AI to survive, but it's hard to know what to focus on. Here's my plan.
Learnings from MOPZA 2025
I spent time with a lot of MOPs pros at Mopzapalooza 2025 in Anaheim -- here were the main takeaways.
Steal this guide and safety net your MAP (or CRM) 🥅
How to set up automations in your martech so you can 3x yourself and catch incidents before stakeholders do.
What MOPs Leaders Actually Look For During Interviews
I've been an interviewer and interviewed (and hired) countless MOPs professionals...here are some tips to set yourself up for success in your next interview.
Mastering Forms & Landing Pages for Growth
If you're neglecting your forms and landing pages, you're leaving revenue on the table.
Featured Guides
Essential marketing operations templates and resources
🧼 Data Enrichment, Cleansing, Normalization, and Validation Use Cases
🎯 The Ultimate Guide to Lead & Account Scoring
📤 The Complete Guide to Email Deliverability
The Marketing Operations Strategist Newsletter
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